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Rockwell Automation Debuts New Brand Platform

December 13, 2018 | News | Automation

Rockwell Automation recently unveiled its new brand promise: Expanding Human Possibility by combining the imaginations of people with the intelligence of machines.

rockwell automation new brand

The brand promise supports the company’s emphasis on bringing The Connected Enterprise to life and how, by linking people, machines and data across an entire business, manufacturers become more effective and productive.

“Together with our partners, we are demonstrating how to bring The Connected Enterprise to life, empowering our customers to build more efficient, nimble and productive businesses.”

“The new Rockwell Automation brand emphasizes the central role that people play in advanced manufacturing and underscores our focus on ways we maximize performance, advance innovation and drive growth,” says Blake Moret, chairman and CEO, Rockwell Automation. “Together with our partners, we are demonstrating how to bring The Connected Enterprise to life, empowering our customers to build more efficient, nimble and productive businesses.”

Thousands of global manufacturing leaders recently gathered at Automation Fair to experience the latest technology and discuss industry trends impacting today’s manufacturing climate such as cybersecurity, female leadership, the skills gap and STEM. Much of this compelling conversation was shared over Facebook Live broadcasts featuring Rockwell Automation and other thought leaders.

Throughout the event, Rockwell Automation and members of its PartnerNetwork showcased how new products and solutions support:

  • The Connected Enterprise: New analytics and digital solutions can help transform data into understandable information, empowering users to confidently make more informed decisions – from the plant floor to the enterprise.
  • Data Analytics and Augmented Reality: Rockwell Automation is expanding its portfolio and tapping into its partnership with PTC to help customers increase productivity and plant efficiency, reduce operational risk and provide better system interoperability.
  • Innovation: Customers got an early look at how new technologies will change manufacturing and production, including artificial intelligence, augmented reality, wearables and other disruptive technologies.
About the Rockwell Automation PartnerNetwork Program

The Rockwell Automation PartnerNetwork program offers global manufacturers access to a collaborative network of companies mutually focused on developing, implementing and supporting best-in-class solutions to achieve plant-wide optimization, improve machine performance and meet sustainability objectives.

Learn more about Rockwell Automation »

Automation Fair and PartnerNetwork are trademarks of Rockwell Automation Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20181114005671/en/


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